
Beer is the primary drink of most Brazilians. They drink about 50 liters a year. This is not an impressive number when compared to the Czechs who drink 158 liters per year. But, the Czechs live in a cold climate, no tropical beaches and for sure no sexy beer commercials that can compete with Brazil. As the purchasing power of Brazilians increase, so will beer consumption. Brazil, I expect, will dominate beer drinking worldwide in a few decades. ![]()
From the little hooches along the jungle rivers in the Amazon to the big, fancy nightclubs in São Paulo and Rio, beer is always available. However, one of the drawbacks is that the beer distribution system is controled by the beer companies, who lock in the bar to serve only their brand. Thus, the reason you see botecos with only “Brahama, Schin, or Skol plastic chairs and tables”. If you are a brand-loyal beer drinker, you are forced to drink only where that brand is offered.
Brazilians like their beer cold. They give the waiters hell if they are served anything less. Botecos (bars) won’t be in business long if they don’t serve beer “estupidamente gelada”, which in English means “stupidly ice cold”.
The Brands:
You are asked if you are 18 or over. click “Sim”.
Skol (32,6) Part of the Inbev Group
LINKS:
> AmBev - Brazilian beer company - in Portuguese
> Brazilian Beer - Wikipedia - list of all beers produced or sold in Brazil
> Must Read: American’s Comments on Drinking Beer in Brazil




